Advertising and shops in Toronto

16 July, 2013

We visited the Toronto Eaton Centre in our way to the quay, where we were picking the ferry to the Toronto Islands. It was a quick visit, getting in through one door and getting out through another nearby, we didn’t have much time. What gets your attention the most about this huge mall is this flock of ducks. I took several photos; this is the one that makes me proudest. I like the contrast between the ducks and the models.

It’s not everyday that you can take photos of a flock of birds taking your time to do so.

Toronto Eaton Centrex100s.es - Toronto Eaton Centre - Fuji X100s

Apertura: ƒ/5.6   Cámara: X100S   ISO: 400   Velocidad: 1/75s  

A while before we had walked into this square between Yonge St. and Edward St. Looking over the pictures I feel as I could have done a better job: selecting a better frame or changing some setting in the camara. But they were quick photos, stopping for a second and then speeding up to catch the rest of the family. This also makes them more natural, more spontaneous. They are the reflection of the first impression that the city provoks in the photographer.

Yonge st. Edward st.x100s.es - Yonge st Edward st - Toronto - Fuji X100s

Apertura: ƒ/6.4   Cámara: X100S   ISO: 400   Velocidad: 1/800s  

The following photo is in Yonge St. too. Now in the evening, with the first lights switched on.

Yonge st.x100s.es - publicity Yonge st - Toronto Canada - Fuji X100s

Apertura: ƒ/5.6   Cámara: X100S   ISO: 400   Velocidad: 1/140s  

These adverts are curious. They were high, enought to make difficult to realize that it’s not a picture or a drawing, they are shoes and bathing suits stuck on the poster (you can click on a photo to make it bigger).

Dove always makes very original advertising, who doesn’t remember the wonderful and slightly fat girls of their commercials?

Soccer girls – Dovex100s.es - soccer girls Dove publicity - Toronto - Fuji X100s

Apertura: ƒ/7.1   Cámara: X100S   ISO: 400   Velocidad: 1/800s  

Bathing suit – Dovex100s.es - bathing suit Dove publicity - Toronto Canada - Fuji X100s

Apertura: ƒ/5.6   Cámara: X100S   ISO: 400   Velocidad: 1/680s  

I like the window displays at shops. And the ones in Toronto are very expressive. I caried a polarized filter that eliminates or reduces the reflection; in these photos I didn’t use it. I feel like the reflections give them a special touch. They tell us that the mannequin is behind a barrier, in an irreal world.

Escaparatex100s.es - shop window - Toronto - Fuji X100s

Apertura: ƒ/2.8   Cámara: X100S   ISO: 400   Velocidad: 1/80s  

If the previous models were warriors, these ones are languid, melancholic, with their party dress. Here the reflections of the glass are more present. By the way, we are between Spadina Av., entering Chinatown.

Window in Spadina avenuex100s.es - shop window Spadina avenue - Toronto Canada - Fuji X100s

Apertura: ƒ/5.6   Cámara: X100S   ISO: 400   Velocidad: 1/300s  

Harbord Village is a quiet neighborhood, very photogenic, with two floor houses, a lot of them from the end of the 19th century. In the photo of the library, we see how the Fuji X100S solves all the big contrasts between the foregroung, lighted by natural light, and  the background, illuminated by a small lamp.

Book store in Harbord Villagex100s.es - books Harbord Village - Toronto Canada - Fuji X100s

Apertura: ƒ/5.6   Cámara: X100S   ISO: 4000   Velocidad: 1/200s  

In the south of Harbord Village and west Chinatown, there’s the Kensington Market, a very lively neighborhood, with hippie stores and very random restaurants and people. It’s one of the most photographed areas in Toronto. In November of 2006, it was declared National Site of Canada.

Furniture in Kensington avenuex100s.es - Kensington avenue table chairs - Toronto Canada - Fuji X100s

Apertura: ƒ/10   Cámara: X100S   ISO: 400   Velocidad: 1/850s  

Exile – Kensington avenuex100s.es - Exile Kensington avenue - Toronto Canada - Fuji X100s

Apertura: ƒ/7.1   Cámara: X100S   ISO: 4000   Velocidad: 1/850s  

Clothes – Kensington avenuex100s.es - Kensington avenue shop - Toronton Canada - Fuji X100s

Apertura: ƒ/5.6   Cámara: X100S   ISO: 400   Velocidad: 1/150s  

Kensington avenuex100s.es - Kensington avenue head - Toronto Canada - Fuji X100s

Apertura: ƒ/6.4   Cámara: X100S   ISO: 4000   Velocidad: 1/950s  

As youcan notice, a color paradise for the photographer. Between all this color, this melocholic and decadent model caught my attention.

Vintage – Kensington avenuex100s.es - Kensington avenue model - Toronto Canada - Fuji X100s

Apertura: ƒ/5.6   Cámara: X100S   ISO: 400   Velocidad: 1/120s  

To finish, a mix of street photo and advertising. These figures “walked” on the sign, like any other pedestrian. The couple that appears in the picture, very gently stopped when they saw me with the camera so they didn’t interfere in my photo. I thanked them and I told them to continue walking. It was then when I took the photo, with them as the main characters. It’s a thechnique I use frequently. I thank them for their collaboration.

Rogers – Bloor st.x100s.es - Rogers Bloor st - Toronto Canada - Fuji X100s

Apertura: ƒ/5.6   Cámara: X100S   ISO: 1250   Velocidad: 1/140s  

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